Hey creatives, it’s Emily, proud owner of Emily Broadbent Photography and the cozy 20th Street Studios right here in vibrant St. Louis, ready to help you elevate your next brand shoot by selecting the perfect outfits to flawlessly reflect your brand!
When it comes to capturing captivating brand images that will stun your clients, and ultimately capture the true essence of their brand, one thing I’ve learned is that their outfit choices plays a major role. It’s a reflection of their brand’s personality and a powerful way for businesses to attract their ideal clients.
Want to know how to elevate your next brand shoot? In this blog post, I’m thrilled to share with you my secrets to choosing, or helping your clients choose, the perfect outfits for a brand shoot, and I’ve included some of my favorite images from a recent brand shoot I captured for the fabulous, incredibly fashionable, Courtney of Courtney Winet Design. Get ready to express your unique style, elevate your visual storytelling, and leave a lasting impression that sets your brand (or your client’s) apart!
Here are my best tips and secrets to choosing the perfect outfits for your next brand photoshoot:
Keep It Timeless:
While trends may come and go, timeless outfits stand the test of time. Choose classic pieces that won’t feel dated a few years down the road. Clean lines, simple patterns, and versatile styles are your allies in creating a timeless visual appeal that will always wow.
Reflect Your Brand’s Identity:
Let your outfits speak volumes about your brand’s personality and values. Think about the aesthetics, colors, and overall vibe that define your brand. When you align your attire with your brand’s essence, it creates a cohesive narrative that resonates with your ideal audience.
Harmonize with Your Background:
Visual harmony is the name of the game. Consider the location and backdrop of your shoot, and pick colors and patterns that complement the surroundings. You’ll want to stand out in the right way, so avoid blending in too much or clashing with the environment.
Embrace Texture and Layers:
Want to add depth and visual interest to your photographs? Texture and layers are your secret weapons! Experiment with different fabrics, accessories, and clothing combinations to craft a captivating visual story that perfectly complements your brand.
Dress for Confidence:
When you feel great in what you wear, it shows in your images. Choose outfits that makes you feel empowered and comfortable. After all, confidence is magnetic and shines through in every shot.
Mindful Color Palette:
Colors have the power to evoke emotions and set the tone for your brand shoot. Choose a mindful color palette that aligns with your brand’s identity and connects with your target audience. Play with complementary or analogous colors to create a cohesive and visually captivating narrative.
Pay Attention to Details:
Oh, those little details matter! From accessories to shoes to grooming, ensure every element is well-coordinated and contributes to the overall impact of your brand visuals. It’s the small things that make a big difference!
Avoid Fashion Faux Pas:
Last, but not least, let’s steer clear of distractions, shall we? Busy patterns, conflicting logos, and excessive accessories can divert attention from your intended focal points. Keep the focus on what matters most – your brand and your message.
In sum, I hope these tips help you choose, or help you guide your clients toward choosing, outfits that will magnificently elevate your next brand shoot. Remember, you’ve got the creative flair to make magic happen. Let’s capture those stunning images, leave a lasting impression, and make your, or your client’s brand, shine like never before!